DIY Marketing Workshops – Do it Your Way!
“Don’t be afraid to get creative & experiment with your marketing.”
Would you like to write a book? Would you like to sell it online? You can!
Make and publish your own eBook for free. Then sell it all over the world, at places like Amazon and Lulu. Or give it away on your website. Or share it via email with family and friends. Also it's free and easy to place a copy of your eBook in the National library of New Zealand.
“If there's a book that you want to read, but it hasn't been written yet, then you must write it.”
When did you last do a backup? Last week? Last month? Last year?
Do you know where all your digital files are if something happens to your devices? Are you able to find, use, or access your files from 15 years ago? From 20 years ago? – have you checked they still work?
In 20 years time will you know where to find your important digital document XYZ? Or those funny photos of Uncle Fred?
It’s never too early to do a backup!
IT HAPPENED TO MY FRIEND...
Recently a friend bought his first smartphone. He had a wonderful month learning how to use it and taking photos at several special family events and gatherings. He thought he'd got the hang of it. He didn't backup any photos - why rush... Then: Sunday evening he was having a look at his phone and clicked a button that said something about wipe phone (he wasn't sure what it meant). Next thing - the phone was deleting all his contacts, phone messages, photos etc. He visited professionals in town - no-one could help and they all confirmed everything had been deleted. Luckily he'd only lost a month of photos and contacts. Only the shock and embarrassment remains - he would like to remain anonymous.
I’ve been caught out a couple of times when my computer has died unexpectedly. The first time was about ten years ago, and back then all my emails were downloaded to my computer. Well, I hadn’t backed up in several months and hadn’t printed out many emails – nor kept a record of email addresses. I lost loads of important stuff! Plus access to all my old software (Apps). After that I was more careful to backup and got myself my first external hard-drive (I now have 3!).
That worked well until my second computer started struggling. I knew it was on the way out, but I was so busy with my new job and a dying relative that I just didn’t have time to do a full backup - so, I just backed up the essentials. A week later – huge regrets! Again I lost loads of stuff I’d not backed up in about a month or more. I didn’t lose as much as the first time, because I had been doing some backups – just not as often as I should have.
Warning! Don’t be like me! Backup today!
It’s never too early to do a backup!
There are several ways to Back-up your files for the future.
Spread the risk and use a variety of methods.
And, don't forget to backup your phone photos and contact details.
For a quickie on the run and not for long-term storage use data-sticks. They can hold loads of stuff and can be easily stored away. They are also easy to lose and can go corrupt (and lose your files) - avoid relying on data-sticks for important stuff.
PORTABLE HARD-DRIVE BACKUP
An easy effective way to backup is with a Portable Hard-drive (also called external hard-drive). They are easy to access and you can add to it whenever it suits you.
PRINTS AND DVDS
A fun form of DIY backup is to print photos and documents and give copies to family and friends. You could make them into framed photo gifts, gift photo packs, or printed gift books (a fun easy-to-do online project). Also make DVDs of digital photos and/or important documents and share these too.
There are many different online backup services available, some automatic, and some free. The main benefits are that your files will still be accessible if something happens to your device, and you can connect to your files from anywhere in the world. Some forms of social media can also be considered backups – like Flickr, where you can save high resolution photos online, sort them, and choose how to share them.
Along with the copy of your files that you store in a different place from your everyday device, you may also want a backup of important files kept somewhere else – for example at a friend or family member’s house. Just in case something happens – and the internet, office, and home are temporarily not accessible…
Some of us now have loads of stuff on our computers. In 20 years’ time will you know where to find document XYZ - that you’re sure you carefully saved somewhere? It may be time to have a clean-up and sort all that stuff into digital storage boxes (Folders).
Consider sorting files and images into topics that will still make sense in 30 years, or to relatives in 100 years! Naming files accurately can help –180 different Poems called 'Poem' may not get the care they deserve in the future.
FILING FOR THE FUTURE:
Important files, like CVs or that Novel you wrote, may need updating to the latest technology before you lose the ability to view and use the file (If you have a portfolio of your artworks from the 90s on a floppy disc and created in Pagemaker it may already be too late to update it to modern tech!).
Photos or pictures can be saved as TIFF files or JPG or JPEG files.
You may like to check old files, like Word, will still open in modern software (I've begun to experience problems with files from the turn of the century!). Plain Txt files last longer than Rich Text files - and PDF files also last well.
CHECK OLD FILES STILL WORK:
There are hundreds of places to make and publish a website - so which is the best option for you? The terminology and processes can be so confusing they sound like a different language! And the cost – why are there so many different prices from thousands of dollars down to free?
There's a lot of myth and confusion around websites! If you're after a small website for your business, charity group, or to share your hobby, then you can easily & cheaply make and manage your own professional quality website yourself.
“Digital design is like painting, except the paint never dries.” -Neville Brody
There are many professional quality places you can make a cheap or free website. All you need is an email address and some time and upskilling to test drive them.
Upskill with the website workshops. Explore essential website terminology and processes that apply to all websites on the internet. Find out what SEO is, why it's considered so important, and how you can do it yourself. Discover what you need to know about websites as you make an easy-to-use, responsive, free website in class. Our small class size means we will have time to answer your questions.
Topics include: domains and hosting, navigation, copyright, website security, alt text, SEO, html/CSS/code editing, text, images, hyperlinks, forms, web design, responsive design, metadata, publicity and promotions, web testing, image editing, and internet resources.
Try Before You Buy!
Spend some time exploring website design in a safe learning environment. Try out processes as you make your own online website. You may like to complete your website by the end of the workshops or use it as a memory tool before starting your 'real' website.
Practice website design with sample text and images or bring along your own text and images. If you already have a website you can work on that during the workshop sessions (bring along your passwords).
Website Workshops: 5 sessions of 2.5 hours, 6pm-8:30pm at CEW (Kamo High School, Whangarei). Available each school term.
To book your place contact Shona at CEW:
Check out our upcoming workshops:
There are many exciting possibilities on the internet – making your own website, publishing your own eBook, connecting with people on Social Media, making your own marketing items, creating digital art...
All of these involve some time learning the processes and terminology. Some techniques and processes take a while to get the hang of. Other places or processes can be quick and easy. It depends on your prior experiences, personal learning style, and who the process was created for.
The key is to be kind to yourself and give yourself time to learn, use the learning techniques that work for you, and begin sharing your project even if it's not completely finished to the level you would like - start small and build on what you can do.
“The journey of a thousand miles begins with a single step.”
A short course, library book, or some internet research, will help you get started with your project. Then you can do what you can do first and get it online, published, or print it for yourself.
Keep developing your skills and knowledge by doing a little bit more each day or week. Adjust and build your project, gradually creating the finished product you originally envisaged. Soon you'll realise you know the processes and terminology, and you're now doing what you couldn't do before!
Now you're ready to start a new project! :-)
A helping hand with beginnings!
Shelley Chappory teaches privately and at workshops for entrepreneurs, artists, and small business owners who want to promote their business online, publish their book, and get digitally creative. She also provides art therapy, where she aims to help people find joy and healing with art.