Marketing terminology and processes can be confusing and intimidating - and marketing prices range from thousands of dollars to Free... so what are the best options for you? Can you do it yourself?

YES! YOU CAN DO IT YOURSELF!
There are hundreds of places online that can help you with your publicity and marketing! You can do it yourself, do a high quality job, and you can do it cheaply, or even for free.

MARKETING CAN BE CREATIVE AND FUN!
These Workshops explain in simple jargon-free language the main marketing concepts that you will want to consider. We will explore many different marketing techniques that you can do for yourself online (or at home), for free – including branding, printed items, surveys, newsletters, websites, signage, and social media. We will identify practical strategies that will help you and your promotions.

DIY MARKETING TOPICS INCLUDE:
Branding design, newsletter design, email marketing, Website design, target markets, market research, print and publishing, online marketing, advertising, ethical marketing, copyright, marketing and the Law, SEO, Social Media, Blogs, public relations, marketing strategies, writing techniques, imagery techniques, and internet resources.

PRACTICAL HANDS-ON PROJECTS
This is a practical hands-on course making a range of marketing products with processes available online for FREE. Practice online and print techniques with sample text and images, or bring along your own text and images - all you need is an email address. If you are ready to do some marketing, want to give your marketing a make-over, or are considering doing some promotions in the future, these workshops can help you! Our small class size means we will have plenty of time to cover many marketing topics, discuss your personal marketing needs, and answer all of your questions.

MY STORY
I have enjoyed working in the Publishing industry since 1990 – making a range of items including magazines, advertising, branding, books, newspapers, signage, posters, flyers, packaging, and illustrations. Since 2012 I have been providing Whangarei locals with websites, eBooks, branding, printed books, email newsletters, posters, postcards, signage, and more... through my small business Joyful Pear Design. I am amazed by the wonderful variety of FREE high quality resources available on the internet! It has never before been so easy to create your own branding, promote your own business/hobby, or publish your own book - and I enjoy being able to promote my business my way. And it can be so fun and creative!  :-)

MARKETING WORKSHOPS:
4 sessions of 2.5 hours, 6pm-8:30pm at CEW (Kamo High School, Whangarei)
To enrol contact Shona at CEW: email cew@kamohigh.school.nz
phone 09 4350889, or visit www.cew.ac.nz

There are many exciting possibilities on the internet – making your own website, publishing your own eBook, connecting with people on Social Media, making your own marketing items, creating digital art...

All of these involve some time learning the processes and terminology. Some techniques and processes take a while to get the hang of. Other places or processes can be quick and easy. It depends on your prior experiences, personal learning style, and who the process was created for.

The key is to be kind to yourself and give yourself time to learn, use the learning techniques that work for you, and begin sharing your project even if it's not completely finished to the level you would like - start small and build on what you can do.

A short course, library book, or some internet research, will help you get started with your project. Then you can do what you can do first and get it online, published, or print it for yourself.

Keep developing your skills and knowledge by doing a little bit more each day or week. Adjust and build your project, gradually creating the finished product you originally envisaged. Soon you'll realise you know the processes and terminology, and you're now doing what you couldn't do before!

Now you're ready to start a new project!  :-)